“Most of us grew up in a world where data were rare and expensive to collect. In contrast, culturomics is firmly situated in the 21st-century world of abundant, ‘messy’ data, produced from the interactions between humans and the digital world.”
---- Richard Ladle, Federal University of Alagoas
In the past, MEAM’s coverage of social media has focused on how social media platforms (e.g., Twitter, Facebook, Flickr, Snapchat, Instagram) can be used to communicate with and educate stakeholders and the general public. But this view of social media as primarily an outreach tool largely ignores the fact that these platforms (as well as other digital venues such as online discussion groups and internet search engines such as Google) also provide a source of publicly available information on human interactions with coastal and marine environments. Analyzing data from these platforms can tell us where people are going in coastal and marine environments, why they are going there, what they are doing once they get there, what they are seeing and hearing, and how they are feeling about it – often complete with geotags, timestamps, photographs, and videos.