By Erik Thulin and Rocky Sanchez Tirona, Rare
Editor’s note: Erik Thulin is the behavioral science lead for the Center for Behavior & the Environment at Rare. Rocky Sanchez Tirona is the vice president of Rare Philippines and the Pacific Islands. They can be contacted on LinkedIn here and here respectively and on Twitter @EThulin and @Rare_org respectively.
The environmental field is full of cooperative dilemmas: in other words, what is best for the individual is different than what is best for the group. This creates a clash in priorities and sometimes results in ecosystem collapse. At Rare’s Center for Behavior & the Environment, we believe that these behavioral challenges require behavioral solutions.